Action refers to the total amount of money a player wagers over a period of time, whether in table games, slot machines, or sports betting. It is an important term used by both players and casinos to track betting volume, determine rewards, and calculate house earnings.
Action is often synonymous with “coin-in,” which represents the total amount of money that players insert into slot machines or wager on table games. For instance, if a player puts in £500 and continues to play, the casino counts this entire amount as action, regardless of the player’s wins or losses during that session.
Many casinos have loyalty programs where points are earned based on the amount of action a player generates. For example, in certain loyalty programs, a specific amount of coin-in (like £5) may translate into one loyalty point. Thus, if a player cycles through large amounts of money, they can accumulate points more quickly, leading to potential rewards such as free play or complimentary services
It’s important to note that when calculating action, casinos typically do not include winnings. The action reflects only the money that has been wagered or put into play. Therefore, while a player may win and continue to bet with those winnings, the original amount wagered remains the basis for calculating their action.
High action levels are beneficial for casinos as they indicate greater player engagement and can lead to increased revenue from both losses and ancillary services (like food and accommodations). Casinos often encourage high action through promotions and bonuses aimed at keeping players engaged longer.
